Search Engine Optimization Toolkit Improve Web site relevance in search results
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Search Engine Optimization Toolkit Ranking & Summary

Search Engine Optimization Toolkit Tags

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Search Engine Optimization Toolkit Description

The IIS Search Engine Optimization (SEO) Toolkit was designed to help Web developers, hosting providers, and Web server administrators to improve their Web site’s relevance in search results by recommending how to make the site content more search engine-friendly. The IIS SEO Toolkit includes the Site Analysis module, the Robots Exclusion module, and the Sitemaps and Site Indexes module, which let you perform detailed analysis and offer recommendations and editing tools for managing your Robots and Sitemaps files. Improve the volume and quality of traffic to your Web site from search engines The Site Analysis module allows users to analyze local and external Web sites with the purpose of optimizing the site's content, structure, and URLs for search engine crawlers. In addition, the Site Analysis module can be used to discover common problems in the site content that negatively affects the site visitor experience. The Site Analysis module includes a large set of pre-built reports to analyze the sites compliance with SEO recommendations and to discover problems on the site, such as broken links, duplicate resources, or performance issues. The Site Analysis module also supports building custom queries against the data gathered during crawling. Control how search engines access and display Web content The Robots Exclusion module enables Web site owners to manage the robots.txt file from within the IIS Manager interface. This file is used to control the indexing of specified URLs, by disallowing search engine crawlers from accessing them. Users have the choice to view their sites using a physical or a logical hierarchal view; and from within that view, they can choose to disallow specific files or folders of the Web application. In addition, users can manually enter a path or modify a selected path, including wildcards. By using a graphical interface, users benefit from having a clear understanding of what sections of the Web site are disallowed and from avoiding any typing mistakes. Inform search engines about locations that are available for indexing The Sitemaps and Site Indexes module enables Web site owners to manage the sitemap files and sitemap indexes on the site, application, and folder level to help keep search engines up to date. The Sitemaps and Site Indexes module allows the most important URLs to be listed and ranked in the sitemap.xml file. In addition, the Sitemaps and Site Indexes module helps to ensure the Sitemap.xml file does not contain any broken links.

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