Poor Richard's E-Mail Publishing Table of Contents OverviewIntroductionChapter 1 Are You Ready?Chapter 2 E-mail Primer--How...
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Poor Richard's E-Mail Publishing Description

Table of Contents OverviewIntroductionChapter 1 Are You Ready?Chapter 2 E-mail Primer--How It All WorksChapter 3 Why E-mail? Little Glamour, Plenty of ResultsChapter 4 How to Communicate without SpammingChapter 5 E-mail & Websites--Natural PartnersChapter 6 Configuring a Domain's E-mail AccountChapter 7 Subscription ManagementChapter 8 Publishing E-Mail NewslettersChapter 9 Working with Text NewslettersChapter 10 Working with HTML NewslettersChapter 11 Working with Discussion GroupsChapter 12 Finding a High-Powered List ServiceChapter 13 Guerilla PromotionsChapter 14 Money from Your Mailing ListAppendixA: List Service ProvidersB: Mailing List SoftwareC: Electronic Publishing ResourcesD: Semi-Random List of Electronic PublicationsE: E-mail ProgramsF: A Handful of E-Publishing Tips to Keep in MindIndex

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